Exhibitors - HIKE SHOE PRIVATE LIMITED

Tracer (under Hike Shoe Pvt. Ltd) is not merely a brand of footwear; it is a tale of perseverance, foresight and uncompromising dedication to quality which started more than 27 years ago. The brand was founded by Mr Nitin Kohli and was based on a simple but strong mission, which is to offer high-quality, stylish and comfortable footwear to men, women and kids. Mr Kohli felt that high-quality footwear was not something that only a handful of people could afford but something that everyone could afford without having to rob the bank.

More than 20 years on, Tracer has become a household name in the Indian shoe market, associated with quality and low prices. Our experience has been characterised by a firm knowledge of the Indian market – the creation of shoes that can endure the local climatic conditions such as heat and dust and that can withstand heavy wear every day. Every pair that we make is based on quality. The materials we use are just the best-in-class, and therefore, our footwear is constructed to be durable, lightweight airflow mesh, shock-absorbing midsoles and structured heel supports to allow fatigue-free movement. The variety of our products, such as running shoes, everyday sneakers, trekking boots, school shoes, slides and slippers and casual sandals, is created to meet the requirements of all men and women as well as children. Apart from cricket, the brand also deals in high-quality football and basketball. 

Our small but strong team strives to make each customer feel special, to deliver a smooth customer experience from the first touch to the last touch. We are committed to our founding vision, having sold more than 1 million pairs to our customers till now, and have a customer base of more than 300,000. Today, we keep on innovating and changing things so that everybody can walk with confidence, pride, and unmatched comfort.