Exhibitors - BROWN & CO

Years before India attained independence, a new name emerged in the sporting goods industry. It was in the year 1920 that the Sarve Parkash Group was established in Sialkot by Sh. Hans Raj Madan. Counted amongst the pioneers in the sporting goods industry, the company had a vision- to build the highest quality sports equipment built on expertise, reliability, and passion for sport. 

After the partition of our country in 1947, the company relocated to Jalandhar, which continues to serve businesses spread across the globe even today. Today, after more than 105 years of its inception, the company has evolved into a globally recognised exporter of best-in-class sports equipment. By the time 1960 came, the company had already spread its wings to the international market by supplying high-quality rubber equipment. 

It was in the year 1984 that the Sarve Parkash Group received the FIFA Inspected certification for rubber soccer balls, achieving a significant milestone in global recognition of their products for excellence. The group launched KAIZEN Sports & Fitness in 2010 to meet the ever-increasing demands of the Indian sports ecosystem. They offer an extensive catalogue of sports equipment, including balls, accessories and sports apparel designed for athletes at all levels – from basic-level players to professionals.

Another benchmark for KAIZEN was when it partnered with Warner Bros to supply officially licensed sports products inspired by iconic global franchises such as DC Super Heroes and Harry Potter™. 

Today, as we have entered 2026, with an extremely rich heritage spanning over a period of more than 100 years and four generations, Survey Parkash stands tall as a proud “Made-in-India” brand with a global presence attained by only a few. 

The group works on the principle – "to inspire the love of sport through products built to perform, built to last, and built to win.”